The days of direct selling are long gone; people’s attention spans are penetrated by millions of ads and jingles on every platform fighting for a single click or a share. Therefore, copywriting has to arrest the attention and that’s why we share some of our secrets to a successful scroll-stopping copy.
Write for her.
Forget about being clever. Copywriting is not a power display, it’s an emotional display. Imagine yourself writing for one person instead of thousands, this person is your stage crowd and you want to win that person beyond the buy button. You want to stir up their emotions and touch them on a human level, that’s what effective marketing is. Create that mindset, pick up a pen, and write from the heart.
*Content Secrets for Junior Copywriters is a Contenyou series that aims to provide aspiring copywriters who are just starting their career with support through up-to-date tips, guides and revealing best practices.